Packaging case study / Watches and accessories
50 Shoulder Boxes for a Watch Presentation
A watch-presentation order combined a shoulder-box format with velvet pillows. The brief specified 50 boxes measuring 3.93 × 3.93 × 3.14 inches.
Printing and matte lamination supplied the exterior treatment around the supported watch presentation.
Project overview
| Project detail | Specification |
|---|---|
| Client sector | Watches and accessories |
| Intended use | Watch presentation |
| Box style | Shoulder Boxes |
| Dimensions | 3.93 × 3.93 × 3.14 inches |
| Quantity ordered | 50 |
| Internal configuration | Velvet pillows |
| Printing | Custom printing |
| Finish | Matte lamination |
The watch support within the shoulder box
The intended contents were watches, with velvet pillows specified as the internal presentation component. That made the watch-and-pillow arrangement central to the brief.
The square footprint and relatively tall profile gave the project a compact enclosing format. The pillow and surrounding box needed to be considered as one presentation.
Shoulder construction in a compact square format
The shoulder-box style supplied a particular lid-and-base presentation format. Its 3.93-inch square plan and 3.14-inch depth established the proportions around the watch support.
The relationship between the enclosure and pillow is the defining physical detail. Both appear in the specification for the 50-box order.
Velvet pillows and matte-laminated printing
Velvet pillows supplied the material around the watch presentation. Printing and matte lamination defined the branded exterior and its low-gloss finish.
The inside and outside therefore had different presentation treatments. The project brought those treatments together through the shoulder-box format.
A watch presentation with a defined support and enclosure
The order combined 50 shoulder boxes, velvet pillows and matte-laminated printing in a compact square size.
It is an example of watch packaging in which the internal support and enclosing style are both specific parts of the brief.
Considering shoulder boxes for a watch range?
Share the watch and band dimensions, pillow arrangement, artwork and quantity. We can discuss the internal support and box format together.